August 15 2011
The Ultimate Shaving Experience for Real Men

Iconic Male Grooming Brand Launches Expanded Range

Leading men’s grooming brand, The Bluebeards Revenge, has announced the launch of its new and expanded product range. Launched last year, it has amazed the market with its rapid progress and rave reviews from the media, retailers and end users alike. Tom Truman, sales manager for the brand, remarked: "The Bluebeards Revenge has had an amazing reception from the market, with high praise heaped not only on the quality of the products but also our eye-catching and unique packaging and marketing style. Frankly, we were pleasantly surprised with the uptake and the interest from mainstream retailers, which provoked a rethink of our price points and breadth of product range." This obviously spurred the team into action — the brand now sports five new products in the range — and Tom is deservedly proud of their achievement; explaining that they “have pulled out all the stops to produce a range of products suitable for mass-market retailers.”

A reduction in end selling price has been introduced but, importantly, it has not been at the expense of product quality or iconic branding; The Bluebeards Revenge range is still resplendent in its eye-catching blue carton with the shiny holographic logo that makes it stand out on any shelf. All the shaving products still contain the unique, beard reducing ingredient, Decelerine, and the critically acclaimed shaving experience remains intact. Tom is keen to remind us that: "There is no shave quite like a Bluebeards Revenge shave — we are not blowing our own trumpet but rather echoing the feedback from our international customer base. And now, with the benefit of scale we are able to bring The Bluebeards Revenge to an even broader market."

Decelerine, a key ingredient of the range, is a unique ingredient that targets hair follicle cells and weakens new hair formation. It has proved effective in inhibiting hair growth, decreasing length and density of unwanted hair and providing a soothing, moisturizing and anti-inflammatory effect on the skin. As well as slowing beard regrowth, Decelerine relieves and soothes the effects of shaving, helping to combat common shaving problems such as razor burn, razor rash and bumps. The Bluebeards Revenge, which uses totally recyclable packaging, is suitable for vegetarians and Paraben Free. A donation from every tub goes directly to two important UK charities that support injured fire fighters.

For more information
Nick Gibbens
T. +44 1752 898 191
nick@bluebeards-revenge.co.uk
www.bluebeards-revenge.co.uk