9th September 2011
in-cosmetics Asia 2011 Hosts Its Most Extensive Education Programme

The organizers of in-cosmetics Asia (www.in-cosmeticsasia.com) have announced the most extensive education programme in the exhibition’s history. The event, taking place in Bangkok from the 2–4 November 2011, will feature more than 50 seminars and demonstrations led by some of the industry’s most distinguished experts. Three main components constitute the free programme; the Marketing Trends Programme is an extensive series of seminars in which industry and brand experts analyse the latest developments in the market and impart their expert knowledge. Tailored to the personal care market and delivering detailed facts, figures and case studies in a series of key presentations, the seminars are aimed at inspiring original and innovative marketing campaigns. In addition, the Innovation Zone is to return after its success in 2010 and an entire area dedicated to cutting edge products launched either at the show or up to eight months before will be featured. Finally, Innovation Seminars, designed to provide first hand knowledge of the latest products to be launched, will be led by personal care experts and have an interactive format packed with information.

The aim is to provide attendees with exclusive, insightful information on the personal care ingredients industry — information that can innovate and drive business. Cathy Laporte, group marketing manager for in-cosmetics Asia, explains: “The free education programme has always been one of our most important features at the show. By providing participants with direct exposure to leading industry organizations and figures, the programme helps attendees to stay on top of sector developments. This year we have a broad range of speakers from across the globe discussing the very latest trends and we are all confident that the resources available will be more valuable than ever before.”